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Linkedin- A Powerful Social Media Tool To Get More Clients

LinkedIn has become the best social media platform for business professionals as well as top level executives. It has given a platform to both the job seekers as well as the companies to create a reputation. It is quite difficult to sustain in the market without making an online presence. Here mentioned are some of the top strategies that will help you find more clients and connections. By implementing the right strategies, you can not only increase your clients but also buy LinkedIn post likes, comments, and more followers. Check out the below points to learn the right tips and tricks for the same.

  • Tell people what you can offer

List down all the products and services that you can offer to your clients. Though your target is to make sales, you shouldn’t use too much of sales-oriented language. Do not be too pushy. Explain people about the USPs of your products and how they are better than your competitors. Be specific while detailing this out.

  • Know your clients

Before finding your targeted audience; make sure you jot down the details of your audiences like their income level, geographic location, job titles, etc. All these market personas can give a better understanding of who your clients are.

  • Make your company profile strong

Your company page is the calling card, so you need to present it in the best possible manner. Hence, your company page should consist of the following- a professional headline, a short and descriptive summary, relevant cover page, portfolio contents, experience, skills and strengths. Highlight all these aspects so that your company profile stands out from the rest.

  • Make in person relations

This means you can connect with people who you have met at work events or conferences. It’s easier to work with warm leads than cold leads.

  • Keep an eye on the sidebar

On the right hand side of your LinkedIn page is a sidebar which displays the people who viewed your profile. It is a great way to get some promising leads.

  • Join relevant groups

It’s important to grow your branches on LinkedIn. This is possible when you join groups relevant to your industry. You can also create a new group to build connections. Interacting with group members is a great way to meet with your audiences in an organic manner.

  • Connect with people who viewed your profile

If someone views your profile, it means something might have made them visit your company page. Send them connection requests and interact with them. In free accounts, you get to see only the top five people who have viewed your profile. If you do not want to miss the important leads, upgrade your profile to premium.

Once you’ve build your network, try to stay in touch with them. You can do this by interacting on groups, congratulating them on new jobs or promotions, liking and commenting on their posts. Also, keep a genuine spirit of helpfulness as this helps in garnering trust of the clients.

Eric Desiree is a graduate of Bachelor of Arts in Communication. He started his career as a Public Relations Officer in a law firm in Los Angeles California. Currently, he is the managing editor of ANCPR.