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How to Flip a Blog and Make Money

Blog flipping is becoming a popular way to make money online. Blog flipping involves taking an existing blog and fixing it up, or developing a new blog, and selling it for profit. Learn about the right topics to select, what content to add, and how to add other value to your blog to make the most profit out of your blog. This is just as you save money at Profit Accumulator and generate income online. 

Selecting an Evergreen Topic

If starting a blog from scratch, find a topic that is evergreen. While it may be tempting to choose a current event, recent celebrity news, or hot new technology, you will make the most profit out of a blog on a topic that generally stands the test of time. For example, if selecting something about celebrities, consider a website that chronicles the celebrity’s entire work or life, and includes recent newsworthy posts. A blog that centers only around today’s news will not be broad enough. Put yourself in the buyer’s shoes, and think about whether the topic you select will be easy to add content to overtime.

Adding Fresh Content to Existing Blogs

If purchasing an existing blog, update the content to make the product more marketable. Add new posts and video clips, and provide links to relevant information. Consider adding evergreen subtopics within the existing topic. Pay particular attention to keywords when rewriting existing blog content. Use a keyword optimization tool or other software for help generating content users can find in web searches. If the blog doesn’t already have one, add an icon for users to add the blog to their RSS feed. This is an example of one of many technology updates you can make to existing blogs to add value and increase the sale price.

Develop Backlinks

Inbound and outbound links may be common, but consider adding backlinks to your blog to increase its visibility online. Backlinks are links from other sites that direct traffic to your blog. Achieve backlinks by posting your blog’s URL in the comment section of related articles, and from your Twitter, Facebook, or another social networking site.

Marketing for Blog Flipping

Marketing to sell a blog may be the most challenging of all. Take a broad approach by advertising on free classifieds, but also target postings on related niche sites, and sites specifically frequented by bloggers. Research the competition and make sure to price your blog appropriately. Include the number of articles, blog posts, video clips, and backlinks as selling points. Don’t forget to advertise the ways buyers could use your blog to increase subscribers and make more sales.

Whether you take an existing blog and flip it for profit, or create a new one, selecting a good topic is the first step. Add fresh content, including articles and video clips, and develop backlinks to drive traffic. Market your finished product on appropriate websites and price the blog within the range of similar blogs on the market. You’ll be on your way to flipping your first blog.

Eric Desiree is a graduate of Bachelor of Arts in Communication. He started his career as a Public Relations Officer in a law firm in Los Angeles California. Currently, he is the managing editor of ANCPR.