What is Digital Marketing?
Digital marketing mainly refers to marketing done using digital media such as the internet, mobile phones, and display mediums. With how accessible the internet has become, the number of users who go online every day is increasing. The way people shop and buy nowadays has also changed a lot, as online marketing s much more convenient and so, offline marketing isn’t as effective as it used to be. The main aim of marketing is about connecting with your audience at the right place and the right time, and that place today has become online.
Types of Digital Marketing Agencies
While digital marketing covers a wide range of marketing activities, we’ll be focusing on some of the most common digital marketing agency:
- Search Engine Optimization:
The process of optimizing content, technical set-up, and the reach of your website so that your page can rank higher on the search engine results list organically. The ultimate goal is to attract visitors to your site, and SEO does that while enforcing the need for an easy-to-use and well-constructed website.
- Paid Search:
Paid search or pay-per-click advertising is a process which refers to the sponsored result on the side or top of the search engine results page, where you only pay when your ad is clicked on. Pay-per-clicks are flexible, and more importantly effective for all kinds of organizations. They are also contextual, i.e. they appear when someone is particularly searching for a keyword or term.
- Content Marketing:
The expression content is king rings true here, where great content can be the driving fuel for your marketing activities such as brand awareness, lead generation, traffic growth, and customers. Channels like blog posts, infographics, eBooks, online brochures and look books play a huge role as a part of your content marketing strategy.
- Social Media Marketing:
Your content and brand are promoted on social media channels to generate leads for your business, traffic growth, and brand awareness. Channels like Facebook, Twitter, Instagram, Pinterest, Snapchat, etc. can be great and surefire ways to generate good ROI.
- Email Marketing:
Emails have been around for about as far as the dawn of the internet, and is perhaps the quickest and most surefire way to reach consumers with crucial information, and still generates the most ROI.
- Mobile Marketing:
Mobile devices are increasingly becoming a very necessary part of the lives of people nowadays, so marketing on this unique and extremely personal channel has proven to be very effective. There are various options that a business would have when marketing via mobile devices as they would have YouTube ads, in-app advertising and campaigns to increase the number of mobile app installations.
Digital marketing, internet marketing or online marketing, whatever it may be called, has the basic aim to market digitally, and reach as many people as possible, and to do so through the one media used by people the most- the internet. Many digital marketing agency can be used to do so, with businesses employing digital means such as search engines, email, social media, blogging and their websites to connect with current and prospective customers.