With the age of technological advancements, it is quite surprising that not many companies have opted for SEO as a lead generation strategy. There are many compnaies that are using this strategy and are doing really well with their business. In this article, we are going to analyze the simple steps for improving SEO for insurance companies.
• Get Premium Web Hosting
The first step in this process is to opt for premium web hosting. You should build a secure online presence that way you can invest your time and money on it. As you invest in premium web hosting you get a fast and accessible website that doesn’t get overload with the traffic.
• Setup SSL Certificate
SSL stands for Secure Sockets Layers. As you open your website you will notice https://website.com the ‘s’ in https stands for secure. This is a factor that is going to improve your Google ranking. Also, this additional feature is going to make your website more credible and your visitor will surely appreciate this as well. As you get more visitors your company can easily scale and grow both online and offline. This way you can expect your website to generate more leads for you that you work on. You can pitch specialty insurance plans to these generated leads as well.
• Use Keyword Tools For Research
You should analyze what your buyers search online as they are looking for insurance-related topics. This is where you can take the help of online tools that are available. These online tools can help you search what your customer needs and what they are looking for. You can use these online tools to improve your content so that you can create content for your target audience.
• Create And Optimize Content
Creating and optimizing these contents should be your next step. You should create high-quality content that should target your audience. You should review all the content that is there on your website at regular intervals of time as well. You can edit those articles by including the keywords and other stuff.
• Setup Google Analytics
As you launch your website you can install google analytics which is really useful for you in your initial phase. You will get all the relevant data from there that needs your attention. You will be able to improve all those areas and see for yourself where your website is doing well. You will be able to track the origin of your traffic. This is you can focus more on those platforms that are not doing that well. You can create customs reports that you can share with your team members as well.
• Setup Webmaster Tools
Webmaster tool is just like Google analytics that is going to help you with the improvement of your stats over time. It is really easy to use and you can easily grow your business more with this combination.
• Perform SEO Audits
It can be really hard to keep up with the SEO industry. There are regular changes that are constantly there. This is why you should perform SEO audits at regular intervals of time to make sure that you are up to date with the SEO market.
These are the basic steps that you should follow as you start with your insurance agency’s SEO initiative.