With games like Among Us, Fall Guys and Genshin Impact trying to make their way up the ladder of Twitch’s most-watched list against the regular AAA heavy hitters, we had our good proportion of excitement on Twitch in 2020. In 2021, the trend seems to continue with a massive effect on the streaming network, if not long forgotten, definitely beyond its original hype.
Released in February 2018, Rust is an online multiplayer survival-themed game in which players are put in a prehistoric environment and should use the elements around them to construct buildings, weapons, gather food and supplies, and figure out a way for survival once they set up their rust accounts.
The game went relatively unnoticed opposed to others with a slight following before this sudden rise in ratings, giving it between 5,000 and 15,000 peak viewers.
During the holiday season, however, the figures have significantly improved, with the game currently reaching over 1.2 million viewers at the time of this writing.
Others might wonder what prompted this game, which did not reach such a large number of media followers despite having a stable player base.
This is all thanks to different popular content creators, as with previous trends, who have developed private servers for this name to share their stories, fight for life, make and destroy alliances and fight for dominance on the island.
OfflineTV, the Los Angeles, California-based community of content creators, including the kinds of Scarra, Pokimane, LilyPichu, Disguised Toast, Yvonnie and Michael Reeves, built one of these servers.
In relation to them, other extremely important content creators such as Corpse, Myth, shroud and xQc coexist inside the server, who have introduced their own large audiences with them.
This has not been without conflict, however, because there’s been some friction between them in past times because of the server’s potential toxicity, which has prompted Valkyrae and Pokimane to make the decision to stop working.
To address this, thanks to the help of the developers at Facepunch, the OfflineTV team announced the development of an alternate server, which will concentrate more on roleplay with a little bit of PvP, in a more structured atmosphere.
Egoland is the second variable that has caused Rust to make it to the top. The server, revealed by El Rubius, the popular Spanish streamer with large followings on both YouTube and Twitch, has finally officially opened, incorporating influencers with great global reputation.
The server has gained the attention of Hispanic players with broadcasts of over 100,000 viewers on each of them, with individuals such as Auronplay, Juan Guarnizo, MissaSinfonia, TheGrefg, the latest record holder of viewers on Twitch, and Ibai, winner of the Esports Awards 2020 for Streamer of the Year.
It’s anticipated that, like its English version, both servers will continue to hold Rust as some of the most games on Twitch during the first part of 2021, something which has shocked many and that introduces new air to this title, comparable to the case of Among Us during 2020.