Tech

Overhyped Apple Products

For those of you not of the tech geek persuasion, you may not have been following the big Apple announcement of their new iPhone. Before anyone comes quickly to their defense (i.e. Apple “fanboys” as they have become know) I am writing not to knock on the phone itself, but the hype. I am really […]

Did “Call Me Maybe” And Social Media Really Change Music Marketing?
Tech

Did “Call Me Maybe” And Social Media Really Change Music Marketing?

Are social media tactics “upending” the music industry, or are they simply becoming recognized as part of an integrated multi-platform approach to marketing? Summer’s pretty much over, but the beat, as they say, goes on. Don’t think that those summertime music hits (or earworms, depending on your taste…I’m looking at you Gotye) are going away […]